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George Cohen, High Tech Public Relations
 George Cohen
has developed and managed high-impact public relations and marketing communications programs for both established and emerging high-tech companies
for more than 20 years. Using advanced, web-based PR resources as well as traditional PR efforts George has assisted clients through periods of
rapid growth, IPOs, acquisitions, divestitures and other corporate milestones. His vast experience means he has extensive and comprehensive
relationships with editors and analysts who cover high-tech and business issues.
During his career, Cohen has served as senior public relations manager at Dun & Bradstreet Software, where he managed worldwide PR and event
program development for this $500 million D&B division. In that role he directed media/consultant relations, seminars, speaking opportunities,
the production of marketing newsletters and corporate sponsorships. He also developed and implemented an award-winning worldwide (10 countries)
integrated marketing program with direct marketing, PR and event components that enhanced customer relationships and built market position
awareness.
Prior to D&B Software, he was public relations manager for McCormack & Dodge, Dun & Bradstreet Software's predecessor. In that
role he managed the company's PR program and the transition to D&B Software. Previously, he was a copy editor at Computerworld, where he
edited the newspaper for style, clarity and consistency and wrote for the "New Products" software section. Cohen earned a bachelor's degree in
history from Union College and master's degree in journalism from Boston University.
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